This project is an ongoing Squarespace website redesign for The Joy of Drawing, Inc., where I worked directly with the executive director to transfer the site from Wix and rebuild it from the ground up. I focused the redesign around accessibility, warmth, and relationship-building, since the site's core purpose is to earn donor trust and encourage ongoing subscriptions to the organization's class offerings. I've managed this website since early 2025, making it the first and only site I've fully redesigned for a real, established brand. This project taught me how to balance a client's existing voice and mission with better usability, and how design choices can directly support an organization's fundraising and retention goals.
